WHY really matters in influencing consumers buying habits
Why should customers buy from you, the world has changed and now? Trust must now be established and customers now want to know and be aligned to your ethics and values, here’s why…
Values matter in BUSINESS more than ever
Values in Business must be transparent Business leaders face many challenges, some immediate and others which are not so obvious but can be far more dramatic to business success. In today’s business world the way you provide your product or service and to whom, says more about you than how much business you do. How …
What Makes a Great Brand (Part 2)
What makes a great brand by Richard Gourlay