What Makes a Great Brand (Part 2)

A Clear Brand Strategy Being clear and precise is also important in the company’s messages for a brand to succeed. A strong undiluted brand message must enthuse internally but must also consistently connect with customers through touch points. For great examples look at Innocent, Dorset Cereals or Apple as classic examples of touch point engagement.… Continue reading What Makes a Great Brand (Part 2)

What Makes a Great Brand (Part 1)

A Great Brand is not just about marketing Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through… Continue reading What Makes a Great Brand (Part 1)