What makes a great BRAND? Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential… Continue reading What makes a great BRAND
Great leadership is all about VISION, can you create and deliver a credible vision for your business, that’s what leadership requires in today’s business environment.
Sustainable Competitive Advantage Sustainable competitive advantage is the market position where a business can continually hit the sweet spot in bringing the right product to the right market at the right time. Few companies can lay claim to the holy grail market position for any length of time, retaining a sustainable position within a market.… Continue reading Strategy: How to outcompete the competition
Values matter in Business more than ever before as Ikea have just found out. Learn about the importance of getting your business values right in supporting your employees and customers.