Brand values Richard Gourlay Business Strategy, NED and Growth Consultant

Strategy: How to outcompete the competition

by Richard GourlayBusiness culture, Business Identity, Business mission, competitive advantage, Strategy, Vision 12/02/201801/09/2025Comments are Disabled

Values matter in BUSINESS more than ever

by Richard GourlayBusiness culture, Business Identity, Business mission, Business Values, competitive advantage, Dumfries and Galloway, Marketing, Strategy, Vision 13/04/201401/09/2025Comments are Disabled

Values in Business must be transparent Business leaders face many challenges, some immediate and others which are not so obvious but can be far more dramatic to business success. In today’s business world the way you provide your product or service and to whom, says more about you than how much business you do. How …

What Makes a Great Brand (Part 2)

by Richard GourlayBusiness culture, Business Identity, Business mission, Business Values, Marketing, Strategy 12/04/201401/09/2025Comments are Disabled

What makes a great brand by Richard Gourlay

What Makes a Great Brand?

by Richard GourlayBusiness culture, Business Identity, Marketing 11/04/201401/09/2025Comments are Disabled

A Great Brand is not about marketing Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these …

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