In today’s business world creating a culture of excellence is often seen as the holy grail of leadership success. A high-performance culture is viewed as a competitive advantage. An enabler for a business to compete and outcompete its competition sustaining growth, people and profitability.
A high-performance work culture is not only about the leadership; but also one where every person within the organisation is committed to delivering exceptional results.
That requires an environment where people feel both empowered to challenge, improve and innovate, an environment of excellence.
The Purpose of Excellence
For any leader, creating a high-performance culture is not a flick of a switch, but a strategic commitment to create, develop and sustain a culture that enables excellence to thrive. So, the WHY a leader is commented to creating a high-performance culture. What benefit does it give that organisation within its sector. It takes time, commitment and energy so the pay-off must be a tangible to the bottom-line of the organisations’ performance.
A high-performance culture has many benefits to an organisations’ performance. From improved innovation and therefore profitability, to beneficial market position, customer acquisition and retention to people talent retention. This is especially true in people rich environments where high-performance cultures create real value. As Dan Pink identified in his 2009 book Drive, where Mastery, Autonomy and Purpose are identified as the three elements of true motivation. These motivations are essential, but rely upon solid foundations of a supporting and driving culture. They will not succeed unless the right culture and practices are in place. So, let’s look at these essential elements.
Leading by Example
At the forefront of any environment of excellence is the leadership’s vision. A vision explains why we are creating a high-performance culture. That starts and ends with the leadership’s actions in everyday behaviours. Are they walking the walk or just talking the talk? Leaders must create the right environment for a culture to exist. Leaders must focus on developing the “How do we do this better” questioning while creating a safe space for people to try, and that starts by asking awkward, uncomfortable and challenging questions.
To get better we must break what we have always done. Not accepting the good enough mentality of its not costing us anything to keep it as it is, or committee acceptance approach of the status quo. Does everything we do add value to the customer? Is a better question! As is what do you think we should do differently to be more valuable to our customers? This mentality creates an engaged workforce that challenges them to not only try but feel safe
Creating a Culture of Excellence
Starts with a clear statement of intent, what are the standards you expect to see throughout the organisation. Define what excellence means within your organisation. By establishing expectations and defining them in language to each person within their role. That requires that every touch point, from recruitment, people engagement and development through to KPI and day-to-day operational and behavioural activity.
Leaders must display that excellence. By leading from the front, especially in the small day-to-day people engagement behaviours in listening, learning and problem-solving. Setting the standards can only come from leaders and their behaviours.
To create a high-performance culture to exist people must be continually learning to create continuous improvement. A learning culture in both formal, professional development and informal learning especially with mentoring and peer support is an essential pilar of the environment of excellence. In Dan Pink’s book Drive several examples of learning reflect this in different environments in delivering what he terms autonomy, from Google’s 20% employees time self-invested in personal projects through to recognition of learning in what he terms mastery of a topic area.
The key element leaders need to focus on are in creating a positive challenging environment. One where people feel safe to challenge themselves, challenge the status quo and challenge why not perception. That challenge leads firstly ‘a growth mindset’ asking where can we take the organisation in both capability and capacity? Intellectually that is supported by a clear vision of where we want to be that supports and sustains that challenging drive to be better.
High-Performance Work Culture
Trust Matters
A growth mindset is built upon doing the right things consistently. From believing in others intentions, to let them look beyond what we currently do, through to creating an emotional safety within their organisation that fosters integrity and responsibility.
Leaders must enable a safe fail learn faster trusting mentality, that rewards people who try and learn rather than those who play it safe or look to shame those who fail. Giving accountability over to people to try something new and developing feedback to enable fast learning rather than running away from early failures.
That emotional safety is a cornerstone of a high-performance culture. As Steve Jobs famously said, “There is no point hiring the brightest people and then telling them what to do?
Feedback Drives Culture Change
Feedback is an essential element of a growth mindset. Ultimately feedback is the only outcome that matters in a high-performance culture. Excellence-driven organisations create multiple open feedback loops. Feedback loops are the result of true honesty within an organisation culture and drive the ability for growth to happen both rapidly and constructively.
Honesty in feedback is not a negative, but an essential element in challenging assumptions. Where can it be better is what feedback should be focused towards. So positive feedback loops including arenas such as brainstorming, project design, pilot testing as well as process engineering.
Supporting Culture
An environment of excellence is underpinned by a continued support for others. From being available to walk the walk around the whole team, through to resource provision and mentoring through to the essential leadership role of being a resource provider.
Supporting cultures are enablers and sustainers of an environment of excellence which underpins high performance. A culture of supporting is linked to the overall vision and capability creation enabling individuals and teams to perform to new higher standards. Support in resources is not just financial, although that is important but also in ideas, emotional engagement, in having time to listen and understand as well as connect people to the right resources.
Resisting Resistance
A supporting culture is also essential to deal with managing employee and stakeholder pushback. Dealing with change is the single biggest challenge to creating an environment of excellence to deliver a high-performance culture. Resistance comes in many formats form active hostile resisting actions through to passive resistance in non-compliance.
A supporting culture is the most effective way to overcome the lack of active engagement. For an environment of excellence to emerge leaders must acknowledge resistance from those who feel threatened. Listening to their concerns, perceptions and reading between the lines as to why they might or are resisting and offering solutions without compromising your goals as a leader are vital to create the environment that delivers high performance culture.
Defining expectations, often turning aspirational language into practical steps and outcomes often reduces and mitigates fears and uncertainty in change. Clear expectations matched by tangible behaviours which can be trained and adopted overcome misunderstood aspirations.
Supporting others must also deal with underperformance. Ensuring that performance matters and is impact is fully realised and clarify that they must achieve the new standards with support and timeline that improvement.
While many leaders overfocus on those underperforming an environment of excellence requires leaders to shift their mindset away from underperformers to those who excel at making change.
“Don’t reward failure with your time, reward good behaviours with your time and resources”.
Investing your time and praise for those going in the right direction is the right messaging inside any organisation. While initially seen as counterproductive to good management, deal with under performers it works to spend time working with those who get it to pull and nudge those who should get it to make the move. This not only drive the environment towards excellence. Not only that but is far more rewarding and less energy draining.
Leading by Stepping Back
To deliver a high-performance culture we need an environment of excellence, but that is not singularly down to the leadership team. Creating champions across and throughout the organisation creates a team effort in delivering results. Engage employees to construct it, find champions from early adopters, create champions of change for each stage of your development of the environment, so that you have a team effort and cohorts of people who are part of the solution which they can shape and drive.
Leading from the back can only happen when champions are in place, and leaders can step back and see what is happening and where they need to concentrate their efforts and resources. If a leader only leads form the from then they often miss what is going on behind them.
Stepping Back to Sustain Excellence
Stepping back also allows leaders to ensure proper oversight and monitor performance throughout the organisation. Knowing where to pace change to find quick wins, and customer requirements and respond to pressures and opportunities requires leaders to be able to see and feel what is going on. Being a resource provider, a leader is there to be available to overcome barriers and develop team and cultural resilience.
High Performance Culture
There are so many benefits to create a high-performance culture in today’s business world. Pushing people to do their best, and be the best they can be, delivering creative and innovative solutions that is recognised and rewarded.
Building the environment of excellence within which a high-performance culture can grow, and flourish starts with a clear vision, supporting a growth mindset of trust and a supporting environment within which a culture can thrive.
The end goal is creating an environment where everyone pursues being excellent in everything they do.
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