In today’s information driven world, how you do business matters as much as the business you do, as Ikea the iconic Swedish furniture retailer has just found out. Ikea’s green credentials have been dealt a massive blow in consumer’s minds. Ikea’s failure to support sustainability in its products leaves customers questioning its real values as a business. Ikea only 16% sustainable wood Ikea’s failure to achieve its own most modest target of 30% of its wood products to be from certified sustainable wood, will damage it its credibility heavily with… Read More »Values matter in BUSINESS more than ever as Ikea have found out
values in business
Leadership starts with a Vision No matter how big or small your business is without a clear vision of where you are going owners and directors often fall into the classic trap of just managing from day-to-day. A business needs great leadership, and for that they need to create a clear business vision, which will make and deliver longterm leadership success. Envisioning the Future Leadership is about investing time, envisioning the future and effort to see into the future and imagine how things could be, is as important for… Read More »Do you have a vision or are you just a dreamer?
Values in Business must be transparent The way you provide your product or service and to whom, says more about you than how much business you do. Being big in a highly segmented world is no longer the determination of success. How you do your business now determines your current credibility and future success. Credibility is as much about your values in becoming successful as about the success you have. Mohamed Al-Fayed for example, despite buying Harrods, never shook off questions about his background. Your values as an organisation as… Read More »Values matter in BUSINESS more than ever