Values in Business must be transparent The way you provide your product or service and to whom, says more about you than how much business you do. Being big in a highly segmented world is no longer the determination of success. How you do your business now determines your current credibility and future success. Credibility is as much about your values in becoming successful as about the success you have. Mohamed Al-Fayed for example, despite buying Harrods, never shook off questions about his background. Your values as an organisation as… Read More »Values matter in BUSINESS more than ever
A Great Brand is not about just marketing Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter and if so why and how? Customer Choice Let’s start with… Read More »What Makes a Great Brand (Part 1)
Content strategy is the future of marketing, this article explains why and how to change your content to achieve success in marketing for your business.