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Strategy the leader's role book by Richard Gourlay

Do you have a vision or are you just a dreamer?

Leadership starts with  a Vision

No matter how big or small your business is without a clear vision of where you are going owners and directors often fall into the classic trap of just managing from day-to-day. A business needs great leadership, and for that they need to create a clear business vision, which will make and deliver longterm leadership success. Customers have choice by Richard Gourlay , Cowden Consulting.

Envisioning the Future

Leadership is about investing time, envisioning the future and effort to see into the future and imagine how things could be, is as important for success as having real passion for the business and the determination to create something new. These three personal qualities of leaders are vital for successful companies and a vision statement, sometimes called “a picture of your company in the future”, but it’s so much more than that.

Vision Statement

Your vision statement is your inspiration, the framework for all your strategic planning. A vision statement may apply to an entire company or to a single division within that company. The vision statement answers the question, “Where do we want to go?” What you are doing when creating a vision statement is articulating your dreams and hopes for your business. It reminds you of what you are trying to build. A vision statement is for you and the other members of your company, not just for your customers or clients. Visionary goals should be longer term and more challenging than strategic goals. Collins and Porras describe these lofty objectives as “Big, Hairy, Audacious Goals.” These goals should be challenging enough so that people nearly gasp when they learn of them and realize the effort that will be required to reach them. Most visionary statements fall into one of the following five categories:
  1. Targeted – quantitative or qualitative goals such as Nike: “To bring inspiration and innovation to every athlete in the world” “If you have a body, you are an athlete.”
  2. Common enemy – focused on overtaking a specific firm, becoming the number one in that sector, such as Amazon: “Our vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
  3. Role model – to become like another in a different industry or market, the mirror role, Victoria Beckham (Posh Spice) “Right from the beginning, I said I wanted to be more famous than Persil Automatic”.
  4. Internal transformation – creating internal vision, GE set the goal of “Becoming number one or number two in every market it serves”
While visionary goals may require significant stretching to achieve, many visionary companies have succeeded in reaching them. Once such a goal is achieved, it needs to be replaced; otherwise, it is unlikely that the organization will continue to be successful. The second most dangerous place for a company is to have achieved its only goal, the most dangerous place is never to have had one.

Creating Your Business Vision

Simple steps to creating your vision, ask some simple questions:
  • What will our business look like in 3 to 5 years from now?
  • What new things do we intend to pursue and how?
  • What future customer needs do we want to satisfy?
Write the answers down and focus on developing them into a coherent, motivational and purposeful message which can connect with everyone. Then Question:
  • Does our vision statement provide a powerful picture of what our business will look like in 3 to 5 years from now?
  • Is your vision statement a picture of your company’s future, which everyone can interpret into their role?
  • Does it clarify the business activities to pursue, the desired market position and capabilities you will need
If your statement answers these questions then you have a vision worth owning and sharing. A vision must be motivational to everyone inside an organisation. The classic apocryphal story to demonstrate the effectiveness of great visions is about the time President Kennedy visited NASA. During one trip he came across a cleaner sweeping the warehouse floor, and asked him what his job at NASA was. The cleaner replied “My Job is to put a man on the moon, Sir.” Now I don’t know if the story is true, but it’s inspiring. In a facility full of high-powered individuals and great minds, even the cleaner was completely on board with the strategy. While you may not be planning to put a person on the moon, we can learn a lot from the story. It may sound ridiculous, but every business needs to be a little like NASA.
Great visions can create an unstoppable company
Every organisation needs to have a clear vision, owned by everyone inside and outside it. An owned and shared vision creates and sustains great morale and internal strength for companies, which can become a powerful and unstoppable force in any market no matter how competitive. At Cowden Consulting we focus on ensuring companies can successfully compete in their chosen or desired market. Like to learn more then get in touch with at Cowden Consulting. Or learn more about creating your vision and how to lead your organisation with a clear strategy, but my book: click this link or the book cover below Strategy the leader's role book by Richard Gourlay

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Direction strategy and leadership

Strategic Planning Workshop

Strategic Planning Workshop

Strategic planning is the process of defining your business’s key priorities as a business. Successful business’s have clear priorities which their business as a whole unit focuses on to achieve. Each of these key priorities are defined within a business as a strategy. A strategy, a course of action which will deliver a pre-determined business goal.

Successful business planning is about developing your strategic plan for your business based upon proven business development tools. The Strategic Planning Workshop pulls these together into a single process. This process takes the guesswork out of your business success.

Reducing Risk: Maximising Opportunity

Taking the guess work out of your business success is a step-by-step process which develops business owners skills to strategically plan their business.  Good strategic planning enables businesses to take advantage of emerging markets, emerging trends, develop and launch new products. Strategic planning also enables companies to make structurally improvements to their business to improve its profitability, reduce costs and enhance productivity.

Strategic planning workshop is a proven method of developing and implementing success see www.cowdenconsulting.com.

Strategy: Leadership Skills

Strategic planning creates a clear direction for a business take. Working on your business, not just another day in it, crating a sense of direction, for the whole team to take. Working on your business, from developing your WHY (Simon Sinek, the power of why) through to creating a strong sense of purpose and direction. Where you are going and why is a powerful outcome from a s strategic planning workshop.

Secondly for leaders the ability to discuss their personals goals and ambitions in an environment which allows open discussion and development of those linked to their business is a real focus for personal leadership skill development.

The third leadership outcome from a  strategic planning workshop is the forward plan of where the business is going. That creating of a clear focus supported by detailed action plans moves the whole team forward as one.

Slideshare of Strategic Planning Workshop

Click the link below to begin the slideshow to learn the fundamental skills and how to undertake a strategic planning workshop.

Strategic Planning Workshop from Richard Gourlay
Strategic Planning Workshop
Like to learn more about what a strategic planning workshop delivers to business owners in creating growth, focus and direction then get in touch  and learn more. Enquries@cowdencosnulting.com or click Cowden Consulting Strategy.

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