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Vision in business matters by Richard Gourlay

Strategy: How to outcompete the competition; finding sustainable competitive advantage

Sustainable Competitive Advantage  Sustainable competitive advantage is the market position where a business can continually hit the sweet spot in bringing the right product to the right market at the right time. Few companies can lay claim to the holy grail market position for any length of time, retaining a sustainable position within a market. Here are some that come immediately to mind: Ferrari, Rolls Royce, Hoover, Apple, Boeing, Sky, Microsoft Windows, are all good examples of global companies who have achieved that today.  Sustainable competitive advantage is the ability… Read More »Strategy: How to outcompete the competition; finding sustainable competitive advantage

values in business matter to customers and employees

Values matter in BUSINESS more than ever as Ikea have found out

In today’s information driven world, how you do business matters as much as the business you do, as Ikea the iconic Swedish furniture retailer has just found out. Ikea’s green credentials have been dealt a massive blow in consumer’s minds. Ikea’s failure to support sustainability in its products leaves customers questioning its real values as a business. Ikea only 16% sustainable wood  Ikea’s failure to achieve its own most modest target of 30% of its wood products to be from certified sustainable wood, will damage it its credibility heavily with… Read More »Values matter in BUSINESS more than ever as Ikea have found out

Successful Leaders Plan Their Business

Business Planning Business planning often gets a bad press.  Yet those who do sit down and plan their business are so much more focused, confident, and successful than those who float along with the economic tide. Successful leaders plan their business, so they can focus on leading their team to deliver that plan. Over the past ten years as a strategic planner we’ve worked with hundreds of business owners and seen how those that create a plan and implement it. Those that plan their business do so much better than those… Read More »Successful Leaders Plan Their Business

Dyson strategy to outcompete the competition

What Makes a Great Brand (Part 2)

Clear Brand Strategy Being clear and precise is also important in the company’s messages for a brand to succeed. A strong undiluted brand message must enthuse internally but must also consistently connect with customers through touch points. For great examples look at Innocent, Dorset Cereals or Apple as classic examples of touch point engagement. They also demonstrate a clear story delivered with passion about who they are what they do and why they matter. This focused and consistent message is not just a marketing message but an ingrained set of… Read More »What Makes a Great Brand (Part 2)

Leadership is all about VISION

Leadership IS all about Vision Successful leadership is about having a clear vision.  A vision is a is a mental picture of what you want your business to be at some point in the future. It is a realistic aspiration. That vision gives a business a clear focus and a long-term direction, and it can stop a business heading in the wrong direction. Great leadership is about planning your business using business planning tools to match their ambitions to the opportunities in their market. Without a vision, businesses often fall into short-term annual… Read More »Leadership is all about VISION