Richard Gourlay is a highly experienced management consultant who works with private and public companies improving people, processes and performance.
Richard works with business owners to develop and implement their business strategy giving them the competitive advantage in their market, helping determining their competitive position.
Background: Richard Gourlay
Richard Gourlay started is career working at Berghaus in its sales and marketing department working for this world-class privately owned premium brand in its market. We developed and took to market simply the best technical products that drove the outdoor market forward, pulling in non-outdoor users to expand the outdoor market beyond its natural market. Like to learn more about what the company does today then click this link: Berghaus
In 1995 Richard went to join the Risol Group (owners of Regatta) to set-up a new brand Craghoppers, identifying the strategic opportunity for using the groups sourcing capability coupled with the market demand responding to changing economic and environmental changes such as the emerging growth of low-cost travel which was about to boom coupled with new technology, and channel partner demands resulted in a clear market position which Craghoppers could exploit and own with the outdoor market. This strategic positioning of the Craghoppers brand enabled it to become the fastest growing brand within the sector. Click here to read more about the development of Craghoppers
Richard was asked to join this stand-alone Sheffield store as its operations and marketing director and set an aggressive programme in place of change, developing a complete internal programme of operations to support modern cutting edge retailing.
Strategically developing the unique business model of the Go-Outdoors Discount card, which provided the brand’s sustainable competitive advantage using its buying power and size to provide a one-stop-shop for all outdoor products.
The discount card created a sustainable competitive advantage by linking all promotions to a simple but effective customer relationship management system which captured and converted loyalty to a focused strategic marketing of customers. Learn more about how we develop strategy by clicking: Cowden Consulting our approach
Richard also developed the rapid expansion of the Go-Outdoors brand developing the strategic business model which turned this stand-alone shop into the Uk’s largest and fastest growing retailer. The model is the template for the business today demonstrating the robustness of this strategy, which now turns over £114.9 million with stores throughout the UK.
Richard assisted Equip Outdoor Design strategically develop its capability to take over ownership and running the iconic Rab brand, through the development of capacity by relocating the company to a cutting edge HQ capable of supporting its growth coupled with developing the mindset of moving the brand into the outdoor clothing market with the successful acquisition and development of the Rab brand and redeveloping Equip Outdoor Designs to expand globally into 28 export markets.
Cowden Consulting is Richard Gourlay’s business working in partnership with Alison Gourlay Chartered Accountant providing companies with the support and expertise allowing companies to grow and develop with their plan to succeed and the support to enable them to be successful.
Cowden Consulting works with companies throughout Great Britain, working with leadership teams’ in PLC’s through to private companies developing the leadership teams strategy, vision, goals and operations to maximise the business success within their chosen market. Our expertise develops micro-business start-ups through to large public limited companies PLC’s, providing external expertise and advice to owners / directors and senior managers enabling them to lead their business to success. Our work includes creating new business models for business owners through to developing people to be more successful in running them.