Do you have a plan for GROWTH?
Leadership is most often identified as someone with a clear vision to grow their organisation, of where it is to where you want it to be within its market. By definition, that means looking for and finding growth. All leaders must focus on looking for growth and development of their organisation if leadership is going to be seen as successful. But many leaders do not have a plan for growth within their organisation.
Do you have a clear vision of where you are going to take your business? From understanding the market and its direction to where your business needs to be within those sectors, to profit from the growth within the market. Leaders need to be strategically aware of their market if they are to find and focus on growth within their organisation.
Leaders must also redesign their organisation so that it can take advantage of growth opportunities, redesigning how a business operates to increase turnover and / or profits is at the heart of ensuring a leadership team has plan for growth. Revitalising the sales and marketing operations is at the heart of acquiring more clients and developing improved relationship structures with customers and channel partners.
With a plan for growth leadership teams can reduce the amount of down time and focus their efforts on driving your business forward, with a clear vision of where you are going and why. Successful businesses develop strategic plans to move their business forward, to grow and succeed, while being in control.
The first role af any owner or director is to have a plan, from star-up onwards (not for the banks) but for you to own and deliver. That plan needs to be kept alive, fresh and driven to focus on success and succeeding.
GROWTH needs a Strategy!
A strategy is a researched approach by the leadership team, supported by a detailed plan of continual action steps to get the organisation to where you want it to be. The reason strategies are so vital is they keep things moving, and in business, if you are not going forward, you’re going backwards, and that can happen very fast. So, if you want your business to be successful and/or pay you more, having a strategy that focuses on growth is a must!
If you have no formal strategy to take your business to the next level you need to refocus your priorities right now to create growth, here’s the first stage of a growth strategy framework:
Step 1 Create a clear vision of what you want to achieve:
There’s an old saying that you can’t hit a target you can’t see. Well your vision is your target. Your vision needs to be very clear in terms of what you want from your business, by turnover, profit, customer type or all three? What’s your ideal position in that market, do you want to be known as the premier supplier of your product or service, or a low cost or niche player?
What about your personal goals to support your lifestyle? You need to be very clear about what you want and what you don’t want. Have a clear focus that will keep you aligned with your long term goal for you and your business.
Cowden Consulting provides Strategic Planning Workshops which enable owners to create their vision of what they want to achieve. Our SPW faciliated workshops provide the opportunity for owners to work on their business not in their business. To learn more about Strategic Planning Workshops (SPW’s) or contact us by clicking Cowden Consulting to discuss your needs, or go to our website www.cowdenconsulting.com to learn more about us.
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