Richard Gourlay Non Executive Director provides NED role to companies looking to grow, mentoring leaders to success
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Strategy
What makes a great BRAND? Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter as much as they used to and if so why and how? Brands matter where consumers can value them. In today’s wealthy world every product or service perceives itself as a brand, even… Read More »What makes a great BRAND
What makes a great BRAND
How Steve Jobs Apple’s CEO and talisman changed the world, by Richard Gourlay
Strategy: How Steve Jobs changed the world
Great leadership is all about VISION, can you create and deliver a credible vision for your business, that’s what leadership requires in today’s business environment.
