What makes a great BRAND? Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter and if so why and how? Consumer Choice Let’s start with the basics,… Read More »What makes a great BRAND
Home » opportunity
A global movement in how people search for goods and services is set to continue as the #internet and #mobile searching dominates #customer activity.