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Great brand by Richard Gourlay leadership and strategy

What makes a great BRAND

What makes a great BRAND? Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter and if so why and how? Consumer Choice  Let’s start with the basics,… Read More »What makes a great BRAND