Sustainable Competitive Advantage Sustainable competitive advantage is the market position where a business can continually hit the sweet spot in bringing the right product to the right market at the right time. Few companies can lay claim to the holy grail market position for any length of time, retaining a sustainable position within a market. Here are some that come immediately to mind: Ferrari, Rolls Royce, Hoover, Apple, Boeing, Sky, Microsoft Windows, are all good examples of global companies who have achieved that today. Sustainable competitive advantage is the ability… Read More »Strategy: How to outcompete the competition
Do you have a plan for GROWTH? Leadership is most often identified as someone with a clear vision to grow their organisation, of where it is to where you want it to be within its market. By definition, that means looking for and finding growth. All leaders must focus on looking for growth and development of their organisation if leadership is going to be seen as successful. But many leaders do not have a plan for growth within their organisation. Do you have a clear vision of where you are… Read More »Do YOU have a Plan for Growth?
Content strategy is the future of marketing, this article explains why and how to change your content to achieve success in marketing for your business.
A global movement in how people search for goods and services is set to continue as the #internet and #mobile searching dominates #customer activity.
A good business starts with the end in mind: have clear business objectives. For leadership teams planning a business is focused around the annual exercise of business planning. Reviewing what went well and what did not, reviewing the overall performance of the organisation, its profits (or losses) and deciding what to do differently and what to keep the same for the forthcoming year. One key area which good leadership teams consistently get right is in rolling out the right measures, both soft and hard measures of performance inside a business… Read More »A good business starts with the end in mind:
The top 12 Business Planning mistakes leaders make in planning their business and how to avoid making them, to build a better business plan.