How Steve Jobs Apple’s CEO and talisman changed the world, by Richard Gourlay
Values matter in Business more than ever before as Ikea have just found out. Learn about the importance of getting your business values right in supporting your employees and customers.
Are you on a MISSION or just a DREAMEr
Why should customers buy from you, the world has changed and now? Trust must now be established and customers now want to know and be aligned to your ethics and values, here’s why…
Values in Business must be transparent The way you provide your product or service and to whom, says more about you than how much business you do. Being big in a highly segmented world is no longer the determination of success. How you do your business now determines your current credibility and future success. Credibility is as much about your values in becoming successful as about the success you have. Mohamed Al-Fayed for example, despite buying Harrods, never shook off questions about his background. Your values as an organisation as… Read More »Values matter in BUSINESS more than ever
A Clear Brand Strategy Being clear and precise is also important in the company’s messages for a brand to succeed. A strong undiluted brand message must enthuse internally but must also consistently connect with customers through touch points. For great examples look at Innocent, Dorset Cereals or Apple as classic examples of touch point engagement. They also demonstrate a clear story delivered with passion about who they are what they do and why they matter. This focused and consistent message is not just a marketing message but an ingrained set… Read More »What Makes a Great Brand (Part 2)
The power of WHY in business today matter sot customers and employees more than every before here’s why…
A good business starts with the end in mind: have clear business objectives. For leadership teams planning a business is focused around the annual exercise of business planning. Reviewing what went well and what did not, reviewing the overall performance of the organisation, its profits (or losses) and deciding what to do differently and what to keep the same for the forthcoming year. One key area which good leadership teams consistently get right is in rolling out the right measures, both soft and hard measures of performance inside a business… Read More »A good business starts with the end in mind:
The top 12 Business Planning mistakes leaders make in planning their business and how to avoid making them, to build a better business plan.