What makes a great BRAND? Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter as much as they used to and if so why and how? Brands… Read More »What makes a great BRAND
How Steve Jobs Apple’s CEO and talisman changed the world, by Richard Gourlay
Great leadership is all about VISION, can you create and deliver a credible vision for your business, that’s what leadership requires in today’s business environment.
Sustainable Competitive Advantage Sustainable competitive advantage is the market position where a business can continually hit the sweet spot in bringing the right product to the right market at the right time. Few companies can lay claim to the holy grail market position for any length of time, retaining a sustainable position within a market. Here are some that come immediately to mind: Ferrari, Rolls Royce, Hoover, Apple, Boeing, Sky, Microsoft Windows, are all good examples of global companies who have achieved that today. Sustainable competitive advantage is the ability… Read More »Strategy: How to outcompete the competition
In today’s information driven world, how you do business matters as much as the business you do, as Ikea the iconic Swedish furniture retailer has just found out. Ikea’s green credentials have been dealt a massive blow in consumer’s minds. Ikea’s failure to support sustainability in its products leaves customers questioning its real values as a business. Ikea only 16% sustainable wood Ikea’s failure to achieve its own most modest target of 30% of its wood products to be from certified sustainable wood, will damage it its credibility heavily with… Read More »Values matter in BUSINESS more than ever as Ikea have found out
Are you on a MISSION or just a DREAMEr
Why should customers buy from you, the world has changed and now? Trust must now be established and customers now want to know and be aligned to your ethics and values, here’s why…
Do you have a plan for GROWTH? Leadership is most often identified as someone with a clear vision to grow their organisation, of where it is to where you want it to be within its market. By definition, that means looking for and finding growth. All leaders must focus on looking for growth and development of their organisation if leadership is going to be seen as successful. But many leaders do not have a plan for growth within their organisation. Do you have a clear vision of where you are… Read More »Do YOU have a Plan for Growth?
Values in Business must be transparent The way you provide your product or service and to whom, says more about you than how much business you do. Being big in a highly segmented world is no longer the determination of success. How you do your business now determines your current credibility and future success. Credibility is as much about your values in becoming successful as about the success you have. Mohamed Al-Fayed for example, despite buying Harrods, never shook off questions about his background. Your values as an organisation as… Read More »Values matter in BUSINESS more than ever
Clear Brand Strategy Being clear and precise is also important in the company’s messages for a brand to succeed. A strong undiluted brand message must enthuse internally but must also consistently connect with customers through touch points. For great examples look at Innocent, Dorset Cereals or Apple as classic examples of touch point engagement. They also demonstrate a clear story delivered with passion about who they are what they do and why they matter. This focused and consistent message is not just a marketing message but an ingrained set of… Read More »What Makes a Great Brand (Part 2)
A Great Brand is not about just marketing Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter and if so why and how? Customer Choice Let’s start with… Read More »What Makes a Great Brand (Part 1)
Develop your strategic plan with Richard Gourlay Strategic Planning Workshop, create a clear direction, focus and plan for your business . Cowden Consulting is based at Chesterfield, Sheffield, United Kingdom.
The power of WHY in business today matter sot customers and employees more than every before here’s why…
A good business starts with the end in mind: have clear business objectives. For leadership teams planning a business is focused around the annual exercise of business planning. Reviewing what went well and what did not, reviewing the overall performance of the organisation, its profits (or losses) and deciding what to do differently and what to keep the same for the forthcoming year. One key area which good leadership teams consistently get right is in rolling out the right measures, both soft and hard measures of performance inside a business… Read More »A good business starts with the end in mind:
The top 12 Business Planning mistakes leaders make in planning their business and how to avoid making them, to build a better business plan.