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April 2014

strategy, leadership and vision in business by Steve Jobs

Values matter in BUSINESS more than ever

Values in Business must be transparent The way you provide your product or service and to whom, says more about you than how much business you do. Being big in a highly segmented world is no longer the determination of success. How you do your business now determines your current credibility and future success. Credibility is as much about your values in becoming successful as about the success you have. Mohamed Al-Fayed for example, despite buying Harrods, never shook off questions about his background. Your values as an organisation as… Read More »Values matter in BUSINESS more than ever

Dyson strategy to outcompete the competition

What Makes a Great Brand (Part 2)

Clear Brand Strategy Being clear and precise is also important in the company’s messages for a brand to succeed. A strong undiluted brand message must enthuse internally but must also consistently connect with customers through touch points. For great examples look at Innocent, Dorset Cereals or Apple as classic examples of touch point engagement. They also demonstrate a clear story delivered with passion about who they are what they do and why they matter. This focused and consistent message is not just a marketing message but an ingrained set of… Read More »What Makes a Great Brand (Part 2)

values in business matter to customers and employees

What Makes a Great Brand (Part 1)

A Great Brand is not about just marketing Despite what marketing people passionately believe most people don’t think about brands, they just get on with their lives. The coffee they buy, the supermarket they go to and petrol station they visit happen almost by accident. In Britain today we are too busy to think through these everyday inconsequential purchases, focused on saving time, not forgetting something or rushing from place to place on a tight deadline. So do brands matter and if so why and how? Customer Choice Let’s start with… Read More »What Makes a Great Brand (Part 1)

Vision to make change n business by Richard Gourlay

A good business starts with the end in mind: have clear objectives.

A good business starts with the end in mind: have clear business objectives. For leadership teams planning a business is focused around the annual exercise of business planning.  Reviewing what went well and what did not, reviewing the overall performance of the organisation, its profits (or losses) and deciding what to do differently and what to keep the same for the forthcoming year. One key area which good leadership teams consistently get right is in rolling out the right measures, both soft and hard measures of performance inside a business… Read More »A good business starts with the end in mind: have clear objectives.